Solo Man crushes his thirst for adventure while rallying Aussie blokes to get out there and go hard in an integrated campaign created by BMF Melbourne.
Solo Man sports the Solo beverage and plays to the tagline 'Go Hard, Go Solo' with his very own obstacle course, inspired by the likes of Spartan Race and Tough Mudder.
"There are some Aussie icons that are best not messed with, and Solo Man is one of them. Besides, he could wrestle us to the ground with his chest hair alone. But while the man mountain will be sweating it up on our screens again, he will be just one part of the thirst crusher puzzle.”
Credits
Agency: BMF Melbourne
Advertiser: SCHWEPPES AUSTRALIA
Business Category: CARBONATED SOFT DRINKS
Product: SOLO
Brand: SOLO
Client Contact: Troy Mckinna, Ben Goss, Emily Tolliday
Creative Director: Carlos Furnari
Art Director: Trent Hendrick
Copywriter: Carlos Furnari / Kerem Sekerci
Planning: Simon McCrudden
Director: Greg Wood
Production Company: Exit Films
Post Production: Method Studios
Agency Producer: Fiona Gillies
Editor: Sam Brunette
Producer: Declan Cahill
Editor: Sam Brunette
Music & Sound Production: Electric Dreams & Production Alley
DoP: James Cowley
Account Director: James Bilaver
Account Manager: Emma Lazarou
